Anchor text comes up a lot when we talk about Digital Marketing, but what is it? What does it mean, and why is it important?
Let’s first define Anchor text. The technical definition of Anchor text is best summed up by saying:
The clickable text displayed in a hyperlink that’s usually blue and underlined or can often be placed in a button or other interactive item that will repond by bing clicked or interated with in some way. – The Internet
Ok, that is a good place to start but if you really need to understand this term and use it to your advantage when you encounter it in the “wild” we are going to need to do a deeper dive. Digital Marketing has a lot of jargon to navigate and it can mean different things depending on where it is being used and what your goals are. For example Anchor text may mean different things to an SEO (Search engine Optimizer) than it does to an SMM (Social Media Manager) and something else entirely to a website developer, app developer, or a traditional marketer. For our purposes in this article page, we are going to take the 10,000-foot view and focus on the general digital media perspective. If this leaves you with any questions please don’t hesitate to ask! We love to respond with more specific follow-up content that may be helpful to you.
Ok, so back to “Anchor text” What is it? Why is it important and how can I use it to best serve my digital marketing or website management needs?
Why do we talk about Anchor text and use it in Digital Marketing?
The term “anchor” was used in older versions of the HTML specification for what is currently referred to as the a element, or . These are essentially the “links” of the internet.
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