B2B comes up a lot when we talk about Digital Marketing, but what is it? What does it mean, and why is it important?
Let’s first define B2B. What is a Business-to-Business website? The technical definition of B2B is best summed up by saying:
B2B refers to communication or transactions from one business to another. – The Internet
Ok, that is a good place to start but if you really need to understand this term and use it to your advantage when you encounter it in the “wild” we are going to need to do a deeper dive. Digital Marketing has a lot of jargon to navigate and it can mean different things depending on where it is being used and what your goals are. For example B2B may mean different things to an SEO (Search engine Optimizer) than it does to an SMM (Social Media Manager) and something else entirely to a website developer, app developer, or a traditional marketer. For our purposes in this article page, we are going to take the 10,000-foot view and focus on the general digital media perspective. If this leaves you with any questions please don’t hesitate to ask! We love to respond with more specific follow-up content that may be helpful to you.
Ok, so back to “B2B” What is it? Why is it important and how can I use it to best serve my digital marketing or website management needs?
Why do we talk about B2B and use it in Digital Marketing?
Designed for the explicit purpose of selling products and services to businesses and not retail consumers, when designing a website, it is essential to establish whether it is targeted to a business (B2B) or a consumer (B2C) as this has design and UX implications. B2B websites require unique B2B strategies that approach content, audience targeting, and web design differently than strategies for B2C websites.
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