B2C comes up a lot when we talk about Digital Marketing, but what is it? What does it mean, and why is it important?
Let’s first define B2C. What is a Business-to-Consumer website? The technical definition of B2C is best summed up by saying:
B2C refers to communication or transactions between a business and consumers. – The Internet
Ok, that is a good place to start but if you really need to understand this term and use it to your advantage when you encounter it in the “wild” we are going to need to do a deeper dive. Digital Marketing has a lot of jargon to navigate and it can mean different things depending on where it is being used and what your goals are. For example B2C may mean different things to an SEO (Search engine Optimizer) than it does to an SMM (Social Media Manager) and something else entirely to a website developer, app developer, or a traditional marketer. For our purposes in this article page, we are going to take the 10,000-foot view and focus on the general digital media perspective. If this leaves you with any questions please don’t hesitate to ask! We love to respond with more specific follow-up content that may be helpful to you.
Ok, so back to “B2C” What is it? Why is it important and how can I use it to best serve my digital marketing or website management needs?
Why do we talk about B2C and use it in Digital Marketing?
Business-to-consumer companies connect, communicate and conduct business transactions with consumers most often via the Internet. How does B2C work? B2C businesses sell goods and services directly to their consumers. Direct sellers- Like Amazon, Banana Republic and Zappos that sell directly to customers are considered B2C websites.
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