Broad match comes up a lot when we talk about Digital Marketing, but what is it? What does it mean, and why is it important?
Let’s first define Broad match. The technical definition of Broad match is best summed up by saying:
Refers to a keyword match type for PPC advertising that offers the broadest reach and widest range of targeting. – The Internet
Ok, that is a good place to start but if you really need to understand this term and use it to your advantage when you encounter it in the “wild” we are going to need to do a deeper dive. Digital Marketing has a lot of jargon to navigate and it can mean different things depending on where it is being used and what your goals are. For example Broad match may mean different things to an SEO (Search engine Optimizer) than it does to an SMM (Social Media Manager) and something else entirely to a website developer, app developer, or a traditional marketer. For our purposes in this article page, we are going to take the 10,000-foot view and focus on the general digital media perspective. If this leaves you with any questions please don’t hesitate to ask! We love to respond with more specific follow-up content that may be helpful to you.
Ok, so back to “Broad match” What is it? Why is it important and how can I use it to best serve my digital marketing or website management needs?
Why do we talk about Broad match and use it in Digital Marketing?
Google support say, of broad match words, ” You can choose one or more matching options for a keyword, and broad match will be used by default if you don’t specify a particular matching option.” Close variations include terms with the same meaning. Additional words may appear before, after, or between the terms.
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