Cookies comes up a lot when we talk about Digital Marketing, but what is it? What does it mean, and why is it important?
Let’s first define Cookies. What are all these cookies online? HTTP cookie, a web cookie, an Internet cookie, or a browser cookie, what are they and do I need them on my website? The technical definition of Cookies is best summed up by saying:
A file used by websites that stores data on a user’s computer based on their activity on the site. – The Internet
Ok, that is a good place to start but if you really need to understand this term and use it to your advantage when you encounter it in the “wild” we are going to need to do a deeper dive. Digital Marketing has a lot of jargon to navigate and it can mean different things depending on where it is being used and what your goals are. For example Cookies may mean different things to an SEO (Search engine Optimizer) than it does to an SMM (Social Media Manager) and something else entirely to a website developer, app developer, or a traditional marketer. For our purposes in this article page, we are going to take the 10,000-foot view and focus on the general digital media perspective. If this leaves you with any questions please don’t hesitate to ask! We love to respond with more specific follow-up content that may be helpful to you.
Ok, so back to “Cookies” What is it? Why is it important and how can I use it to best serve my digital marketing or website management needs?
Why do we talk about Cookies and use it in Digital Marketing?
An HTTP cookie is a small piece of data stored on the user’s computer by the web browser while browsing a website. HTTP cookies, or internet cookies, are built specifically for Internet web browsers to track, personalize, and save information about each user’s session. Some cookies are considered invasive, some are helpful tools for saving your data or making your access to data easier. Cookies are small files that websites send to your device that the sites then use to monitor you and remember certain information about you.
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