Interactive infographics come up a lot when we talk about Digital Marketing, but what is it? What does it mean, and why is it important?
Let’s first define an Interactive infographic. The technical definition of an Interactive infographic is best summed up by saying:
An Interactive infographic is an infographic with interactive capabilities like form fills or alternating information that including motion . – The Internet
Ok, that is a good place to start but if you really need to understand this term and use it to your advantage when you encounter it in the “wild” we are going to need to do a deeper dive. Digital Marketing has a lot of jargon to navigate, and it can mean different things depending on where it is being used and what your goals are. For example, an Interactive infographic may mean different things to an SEO (search engine Optimizer) than it does to an SMM (Social Media Manager) and something else entirely to a website developer, app developer, or a traditional marketer. For our purposes in this article page, we are going to take the 10,000-foot view and focus on the general digital media perspective. If this leaves you with any questions, please don’t hesitate to ask! We love to respond with more specific follow-up content that may be helpful to you.
Ok, so back to “Interactive infographic” What is it? Why is it important, and how can I use it to best serve my digital marketing or website management needs?
Why do we talk about Interactive infographics and use them in Digital Marketing?
Interactive infographics are data-rich, visually persuasive, and engaging infographics that also use animation, so users can “interact” with the design. Viewers can learn information on their own by scrolling, hovering, clicking, unfolding, panning, and zooming over the graphics. Interactive media benefits from infographic-inspired design techniques to create powerful visual content for any company.
- Understand the psychology of why infographics work.
- Add interest with scrolling effects.
- Add animations
- Make a dry topic more engaging with illustrations.
- Paginate for easy digestion.
- Let users highlight certain areas.
- Hide some information.
- Make user participation compelling.
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