UI design comes up a lot when we talk about Digital Marketing, but what is it? What does it mean, and why is it important?
Let’s first define UI design. What is User Experience and why do I need to know about it for my website? The technical definition of UI design is best summed up by saying:
UI – or User Interface – design refers to designing software for electronic devices based on optimal usability and user experience. – The Internet
Ok, that is a good place to start but if you really need to understand this term and use it to your advantage when you encounter it in the “wild” we are going to need to do a deeper dive. Digital Marketing has a lot of jargon to navigate and it can mean different things depending on where it is being used and what your goals are. For example UI design may mean different things to an SEO (Search engine Optimizer) than it does to an SMM (Social Media Manager) and something else entirely to a website developer, app developer, or a traditional marketer. For our purposes in this article page, we are going to take the 10,000-foot view and focus on the general digital media perspective. If this leaves you with any questions please don’t hesitate to ask! We love to respond with more specific follow-up content that may be helpful to you.
Ok, so back to “UI design” What is it? Why is it important and how can I use it to best serve my digital marketing or website management needs?
Why do we talk about UI design and use it in Digital Marketing?
User Interface (UI) and User Experience (UX) are both important elements to make your online business successful. All the major elements of user experience (UX) have been rolled into SEO best practices so it’s an essintail digital marketing tool. UX design has a direct and important effect on your SEO rankings. Your UI translates to several metrics that search engines use to track user engagement on your website and can benefit your SERp if done well. Having a good understanding and control over your UI can assist you with understanding how users engage and interact with your website. UI takes into consideration several important factors like page speed, mobile responsiveness, menu/header layout, and URL structure as well as many other elements that effect the way users use your pages.
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