Vlog comes up a lot when we talk about Digital Marketing, but what is it? What does it mean, and why is it important?
Let’s first define Vlog. The technical definition of Vlog is best summed up by saying:
A video blog. – The Internet
Ok, that is a good place to start but if you really need to understand this term and use it to your advantage when you encounter it in the “wild” we are going to need to do a deeper dive. Digital Marketing has a lot of jargon to navigate and it can mean different things depending on where it is being used and what your goals are. For example Vlog may mean different things to an SEO (Search engine Optimizer) than it does to an SMM (Social Media Manager) and something else entirely to a website developer, app developer, or a traditional marketer. For our purposes in this article page, we are going to take the 10,000-foot view and focus on the general digital media perspective. If this leaves you with any questions please don’t hesitate to ask! We love to respond with more specific follow-up content that may be helpful to you.
Ok, so back to “Vlog” What is it? Why is it important and how can I use it to best serve my digital marketing or website management needs?
Why do we talk about Vlog and use it in Digital Marketing?
Video content has been responsible for successfully attracting a substantial number of inbound links for many companies large an small. Vlogs are great for social media and you should definitely consider making them, but Google can’t watch videos so if you want to make the best of your investment in your vlog media you may want to be sure to include an interactive transcript because Google is unable to index vlogs without a transcript.
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