White hat SEO comes up a lot when we talk about Digital Marketing, but what is it? What does it mean, and why is it important?
Let’s first define White hat SEO. The technical definition of White hat SEO is best summed up by saying:
Ethical and professional SEO techniques that reflect ‘best practice’ marketing efforts. – The Internet
Ok, that is a good place to start but if you really need to understand this term and use it to your advantage when you encounter it in the “wild” we are going to need to do a deeper dive. Digital Marketing has a lot of jargon to navigate and it can mean different things depending on where it is being used and what your goals are. For example White hat SEO may mean different things to an SEO (Search engine Optimizer) than it does to an SMM (Social Media Manager) and something else entirely to a website developer, app developer, or a traditional marketer. For our purposes in this article page, we are going to take the 10,000-foot view and focus on the general digital media perspective. If this leaves you with any questions please don’t hesitate to ask! We love to respond with more specific follow-up content that may be helpful to you.
Ok, so back to “White hat SEO” What is it? Why is it important and how can I use it to best serve my digital marketing or website management needs?
Why do we talk about White hat SEO and use it in Digital Marketing?
White Hat SEO is a practice that improves your search rankings on a search engine results page (SERP) while maintaining the integrity of your social media or website pages in the eyes of search engines an consumers. This is not limited to just meeting the terms of service, but also steering clear of techniques that are spammy, that reduce accessibility and that give epeople who engage with your service a negative expereince. Since the most important audience to please is thehuman audience, and not a search engines algorythem, White hat SEO refers to the use of techniques and strategies that target a human audience. As search engine algorythems get more effeective at recognizing human interatin and using it to determine SERP or page value and rank we are finding that white hat SEO is one of the most effective methods for creating a high traffic website page.
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