Abandonment rate comes up a lot when we talk about Digital Marketing, but what is it? What does it mean, and why is it important?
Let’s first define Abandonment rate. What is bounce rate? The technical definition of Abandonment rate is best summed up by saying:
A feature in analytics (Google Analytics or other analysis tools) to see the percentage of users who did not complete a conversion. – The Internet
Ok, that is a good place to start but if you really need to understand this term and use it to your advantage when you encounter it in the “wild” we are going to need to do a deeper dive. Digital Marketing has a lot of jargon to navigate and it can mean different things depending on where it is being used and what your goals are. For example Abandonment rate may mean different things to an SEO (Search engine Optimizer) than it does to an SMM (Social Media Manager) and something else entirely to a website developer, app developer, or a traditional marketer. For our purposes in this article page, we are going to take the 10,000-foot view and focus on the general digital media perspective. If this leaves you with any questions please don’t hesitate to ask! We love to respond with more specific follow-up content that may be helpful to you.
Ok, so back to “Abandonment rate” What is it? Why is it important and how can I use it to best serve my digital marketing or website management needs?
Why do we talk about Abandonment rate and use it in Digital Marketing?
Bounce rate (Abandonment Rate) is the percentage of people who arrive at your site and leave without taking an action you have made available to them. The Shopping Cart Abandonment Rate is the percentage of online shoppers who add items to a virtual shopping cart but then abandon it before completing the purchase. You can determine your call abandonment rate with a simple calculation. Subtract the number of calls the center handled in a specified amount of time from the total number of calls received during that period and divide the result by the total number of calls received.
To reduce your Abandonment rate, we can work on hundreds of different things. To get started, we can hit these easy high points first.
1. Optimize Page Load Time
2. Make Your Content More Accessible with Smart Formatting
3. Use Sidebar Widgets and Promotions Sparingly
4. Cross-Reference Bounce Rate with Time on Site
5. Review and Optimize for Relevance
6. Include an engaging, Clear Call to Action
7. Use a Logical – and USEFUL – Internal Linking Structure
8. Rework Your Product Pages to Serve Great Information in Digestible Parts
9. Make Your Site Easy to Search and navigate
10. Optimize for Mobile First
11. Make Your Site’s Navigation Easy and Inviting
Want to implement your new knowledge about Abandonment rate in your next project or digital marketing campaign? Consult our in-house Abandonment rate expert and maximize your digital marketing skills and ROI today!
Do you want quality high end digital marketing services at reasonable prices? We deliver when nobody else does… we are available by phone, text, chat, Zoom or in-person. We can’t wait to impress you.
Get help with Abandonment rate
