DCO comes up a lot when we talk about Digital Marketing, but what is it? What does it mean, and why is it important?
Let’s first define DCO. What is Dynamic Creative Optimism? The technical definition of DCO is best summed up by saying:
A display ad technology that creates personalized ads based on data about the viewer at the moment of ad serving. – The Internet
Ok, that is a good place to start but if you really need to understand this term and use it to your advantage when you encounter it in the “wild” we are going to need to do a deeper dive. Digital Marketing has a lot of jargon to navigate and it can mean different things depending on where it is being used and what your goals are. For example DCO may mean different things to an SEO (Search engine Optimizer) than it does to an SMM (Social Media Manager) and something else entirely to a website developer, app developer, or a traditional marketer. For our purposes in this article page, we are going to take the 10,000-foot view and focus on the general digital media perspective. If this leaves you with any questions please don’t hesitate to ask! We love to respond with more specific follow-up content that may be helpful to you.
Ok, so back to “DCO” What is it? Why is it important and how can I use it to best serve my digital marketing or website management needs?
Why do we talk about DCO and use it in Digital Marketing?
Dynamic Creative Optimism ads can be updated in real-time based on predefined parameters and rules defined by the advertiser. One of the most common uses for DCO is product retargeting ads. DCO, is essentially the process of delivering the right message at the right time. It will collect cookies and match the appropriate advertisement for the target user and launch ads with multiple combinations of creative assets quickly.
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