Ad scheduling comes up a lot when we talk about Digital Marketing, but what is it? What does it mean, and why is it important?
Let’s first define Ad scheduling. The technical definition of Ad scheduling is best summed up by saying:
The process of scheduling ads to automatically show at specific times of day, weel, month or year. – The Internet
Ok, that is a good place to start but if you really need to understand this term and use it to your advantage when you encounter it in the “wild” we are going to need to do a deeper dive. Digital Marketing has a lot of jargon to navigate and it can mean different things depending on where it is being used and what your goals are. For example Ad scheduling may mean different things to an SEO (Search engine Optimizer) than it does to an SMM (Social Media Manager) and something else entirely to a website developer, app developer, or a traditional marketer. For our purposes in this article page, we are going to take the 10,000-foot view and focus on the general digital media perspective. If this leaves you with any questions please don’t hesitate to ask! We love to respond with more specific follow-up content that may be helpful to you.
Ok, so back to “Ad scheduling” What is it? Why is it important and how can I use it to best serve my digital marketing or website management needs?
Why do we talk about Ad scheduling and use it in Digital Marketing?
If you want an ad to start running on a specific date in the future, you can set it up to run sometimes up to more than a year in advance. Many create an ad in advance and turn it off, then turn it on when they want it to start running. Facebook recently introduced an ad scheduling feature to let users choose what times of each day their ads run.
Per Google” You can use the ad schedule to: Specify certain hours or days of the week when you want your ads to show.” It’s as simple as that. How does ad schedule works? Ad schedules run on a weekly basis. You just need to set your ppc campaign according to your business needs and at times when your clients are most likely to repond possitively to your ad. The tick is having a great mareting team who can help you select exactly the right times. With ad scheduling, you can set which days of the week you want to run your ads and start/stop times for each day. Is Google the only game in town though? Want to try something else? You are in luck, both Google AdWords and Bing Ad have ad scheduling functions that can target and customize delivery of ads at the same time with audience targeting for age, gender, and income which can all have an effect on what times your ads perform best.
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