CRM comes up a lot when we talk about Digital Marketing, but what is it? What does it mean, and why is it important?
Let’s first define CRM. What is Customer Relationship Management? The technical definition of CRM is best summed up by saying:
CRM focutilizes on managing positive interaction and communication with clients in order to achieve optimal client satisfaction and retention. – The Internet
Ok, that is a good place to start but if you really need to understand this term and use it to your advantage when you encounter it in the “wild” we are going to need to do a deeper dive. Digital Marketing has a lot of jargon to navigate and it can mean different things depending on where it is being used and what your goals are. For example CRM may mean different things to an SEO (Search engine Optimizer) than it does to an SMM (Social Media Manager) and something else entirely to a website developer, app developer, or a traditional marketer. For our purposes in this article page, we are going to take the 10,000-foot view and focus on the general digital media perspective. If this leaves you with any questions please don’t hesitate to ask! We love to respond with more specific follow-up content that may be helpful to you.
Ok, so back to “CRM” What is it? Why is it important and how can I use it to best serve my digital marketing or website management needs?
Why do we talk about CRM and use it in Digital Marketing?
Customer relationship management (CRM) is a technology for managing all your company’s relationships and interactions with customers and potential customers. The combination of practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle is the focus of this tool. When people talk about CRM, they are usually referring to a CRM system, a tool that helps with contact management, sales management, productivity, and more.
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