Featured snippet comes up a lot when we talk about Digital Marketing, but what is it? What does it mean, and why is it important?
Let’s first define Featured snippet. What is possition Zero and why do I want to have my content show up there? The technical definition of Featured snippet is best summed up by saying:
Also known as ‘position zero’ the featured snippet is an answer box that sits at the top of Google’s SERPs that aims to answer a user’s query by using featured copy from a relevant site. – The Internet
Ok, that is a good place to start but if you really need to understand this term and use it to your advantage when you encounter it in the “wild” we are going to need to do a deeper dive. Digital Marketing has a lot of jargon to navigate and it can mean different things depending on where it is being used and what your goals are. For example Featured snippet may mean different things to an SEO (Search engine Optimizer) than it does to an SMM (Social Media Manager) and something else entirely to a website developer, app developer, or a traditional marketer. For our purposes in this article page, we are going to take the 10,000-foot view and focus on the general digital media perspective. If this leaves you with any questions please don’t hesitate to ask! We love to respond with more specific follow-up content that may be helpful to you.
Ok, so back to “Featured snippet” What is it? Why is it important and how can I use it to best serve my digital marketing or website management needs?
Why do we talk about Featured snippet and use it in Digital Marketing?
Position Zero (P0) refers to the first Google search result that appears above organic SEO listings. This information most closely answers the question posed by the user.
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