Algorithms comes up a lot when we talk about Digital Marketing, but what is it? What does it mean, and why is it important?
Let’s first define Algorithms. What is an algorithm in SEO? The technical definition of Algorithms is best summed up by saying:
The mathematical formula behind systems and programs that are designed to do work or find information or perform certain specific tasks with data online. – The Internet
Ok, that is a good place to start but if you really need to understand this term and use it to your advantage when you encounter it in the “wild” we are going to need to do a deeper dive. Digital Marketing has a lot of jargon to navigate and it can mean different things depending on where it is being used and what your goals are. For example Algorithms may mean different things to an SEO (Search engine Optimizer) than it does to an SMM (Social Media Manager) and something else entirely to a website developer, app developer, or a traditional marketer. For our purposes in this article page, we are going to take the 10,000-foot view and focus on the general digital media perspective. If this leaves you with any questions please don’t hesitate to ask! We love to respond with more specific follow-up content that may be helpful to you.
Ok, so back to “Algorithms” What is it? Why is it important and how can I use it to best serve my digital marketing or website management needs?
Why do we talk about Algorithms and use it in Digital Marketing?
Algorithms are becoming a ubiquitous part of our lives. In essence, algorithms are simply a series of instructions that are followed, step by step, to do something useful or solve a problem. Social media algorithms are a way of sorting posts in a users’ feed based on relevancy instead of publish time. . In terms of online marketing, an algorithm is used by search engines to rank websites on search engine results pages (SERPs).
Algorithms are a complex system used to retrieve data from its search index and instantly deliver the best possible results for a query. Google’s search engine gets more traffic than any other Web site sio we tend to spend more time thinking about the google agorythem than any other algorithm. Higher ranked pages by the Google agorythm appear further up in Google’s search engine results page (SERP), meaning that the best links relating to your search query are usually the first ones Google lists. This is where you want your pages to rank where they can serve the most valuable and highest quality content for the terms you are searching for.
There are entire websites and blogs and social media accounts dedicated to figuring out how to best serve content to the Google Algorrythym with people trying to figure out how to beat Google or even cheat google but the truth is the answer is simple, easy and just takes a little time and dedication. Here are some free tips to get you started on your journey. And always remember we are happy to help when ever you need a hand.
First you are going to need to focus on the most important element, adding new content regularly and with great quality.
Use keywords. Treat them like cookies or high calorie snacks, ad a good one where it fits in and don’t stuff your pages untill they get sick.
Branch out. Try new things and try things your target audience will like, Google is very good at detecting possitive interactions.
Don’t spam. Just don’t. It turns of people and algorythms.
Be mobile savvy. Everyone is on thier phone. Make a page that works well for them.
Check your domain name. Keep it clean and simple and don’t keyword stuff. That’s an old trick and it could hurt your page rank.
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