DSP comes up a lot when we talk about Digital Marketing, but what is it? What does it mean, and why is it important?
Let’s first define DSP. The technical definition of DSP is best summed up by saying:
A system that allows buyers of digital advertising inventory to manage multiple ad accounts through one interface. – The Internet
Ok, that is a good place to start but if you really need to understand this term and use it to your advantage when you encounter it in the “wild” we are going to need to do a deeper dive. Digital Marketing has a lot of jargon to navigate and it can mean different things depending on where it is being used and what your goals are. For example DSP may mean different things to an SEO (Search engine Optimizer) than it does to an SMM (Social Media Manager) and something else entirely to a website developer, app developer, or a traditional marketer. For our purposes in this article page, we are going to take the 10,000-foot view and focus on the general digital media perspective. If this leaves you with any questions please don’t hesitate to ask! We love to respond with more specific follow-up content that may be helpful to you.
Ok, so back to “DSP” What is it? Why is it important and how can I use it to best serve my digital marketing or website management needs?
Why do we talk about DSP and use it in Digital Marketing?
A Demand Side Platform (DSP) is an automated buying platform, where advertisers and agencies go to purchase digital ad inventory. DSPs serve as the middleman between media buyers and publishers, providing a repository through which they can buy and sell ad inventory. DSPs help Create Custom Audiences With Pinpoint Accuracy, Optimize Audiences In Real-Time, Expand Audiences Instantly With Precision At Scale, and Understand Audience Behavior.
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