Biometrics comes up a lot when we talk about Digital Marketing, but what is it? What does it mean, and why is it important?
Let’s first define Biometrics. The technical definition of Biometrics is best summed up by saying:
The scientific measurement of human characteristics. – The Internet
Ok, that is a good place to start but if you really need to understand this term and use it to your advantage when you encounter it in the “wild” we are going to need to do a deeper dive. Digital Marketing has a lot of jargon to navigate and it can mean different things depending on where it is being used and what your goals are. For example Biometrics may mean different things to an SEO (Search engine Optimizer) than it does to an SMM (Social Media Manager) and something else entirely to a website developer, app developer, or a traditional marketer. For our purposes in this article page, we are going to take the 10,000-foot view and focus on the general digital media perspective. If this leaves you with any questions please don’t hesitate to ask! We love to respond with more specific follow-up content that may be helpful to you.
Ok, so back to “Biometrics” What is it? Why is it important and how can I use it to best serve my digital marketing or website management needs?
Why do we talk about Biometrics and use it in Digital Marketing?
Biometrics are unique physical characteristics, such as fingerprints, that can be used for automated recognition. For example, fingerprint mapping, facial recognition, and retina scans are all forms of biometric technology. Biometrics are a way to measure a person’s physical characteristics to verify their identity. Biometrics authentication (or realistic authentication) is used in computer science as a form of identification and access control.
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