CMYK comes up a lot when we talk about Digital Marketing, but what is it? What does it mean, and why is it important?
Let’s first define CMYK. The technical definition of CMYK is best summed up by saying:
CMYK (cyan, magenta, yellow, and black) is a subtraction/ subtractive color model that is used in print and is also used to describe the printing process. – The Internet
Ok, that is a good place to start but if you really need to understand this term and use it to your advantage when you encounter it in the “wild” we are going to need to do a deeper dive. Digital Marketing has a lot of jargon to navigate and it can mean different things depending on where it is being used and what your goals are. For example CMYK may mean different things to an SEO (Search engine Optimizer) than it does to an SMM (Social Media Manager) and something else entirely to a website developer, app developer, or a traditional marketer. For our purposes in this article page, we are going to take the 10,000-foot view and focus on the general digital media perspective. If this leaves you with any questions please don’t hesitate to ask! We love to respond with more specific follow-up content that may be helpful to you.
Ok, so back to “CMYK” What is it? Why is it important and how can I use it to best serve my digital marketing or website management needs?
Why do we talk about CMYK and use it in Digital Marketing?
CMYK (Cyan, Magenta, Yellow, Key/Black) is the color space for printed materials. This can be placed into a files information for printing purposes. This type of color information is seldom used as essential data for online or digital art or illustrations. Online work uses Hexidecimal code.
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