Platforms come up a lot when we talk about Digital Marketing, but what is it? What does it mean, and why is it important?
Let’s first define the tool or the word platform. The technical definition of platform is best summed up by saying:
A digital interface where marketers can share their content and messages to a chosen audience. Facebook MailChimp and Sizmek are all examples of digital tools or platforms. – The Internet
Ok, that is a good place to start but if you really need to understand this term and use it to your advantage when you encounter it in the “wild” we are going to need to do a deeper dive. Digital Marketing has a lot of jargon to navigate, and it can mean different things depending on where it is being used and what your goals are. For example, a tool (platform) may mean different things to an SEO (Search engine Optimizer) than it does to an SMM (Social Media Manager) and something else entirely to a website developer, app developer, or a traditional marketer. For our purposes in this article page, we are going to take the 10,000-foot view and focus on the general digital media perspective. If this leaves you with any questions please don’t hesitate to ask! We love to respond with more specific follow-up content that may be helpful to you.
Ok, so back to “tool (platform)” What is it? Why is it important, and how can I use it to best serve my digital marketing or website management needs?
Why do we talk about platforms and use them in Digital Marketing?
Platforms can be the direct service platform like Facebook or Reddit but they can also be a unique tool to help you manage your reputation, business listings, paid ads, and more from one central platform. Here are some of the most popular media management platforms:
- Google – 44% of marketers identified Google as their top-performing platform!
- TikTok – Known for Influencer Marketing and offers a direct way for brands to connect with gen z and young millennials.
- AgoraPulse
- Monday.com
- ContentCal
- Loomly
- Falcon
- Later.com
- HooteSuite
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