Google Search Console comes up a lot when we talk about Digital Marketing, but what is it? What does it mean, and why is it important?
Let’s first define Google Search Console. The technical definition of Google Search Console is best summed up by saying:
A free web service that allows webmasters to monitor website performance and visibility that helps you monitor, maintain, and troubleshoot your site’s presence in Google Search results. – The Internet
Ok, that is a good place to start but if you really need to understand this term and use it to your advantage when you encounter it in the “wild” we are going to need to do a deeper dive. Digital Marketing has a lot of jargon to navigate, and it can mean different things depending on where it is being used and what your goals are. For example, Google Search Console may mean different things to an SEO (Search engine Optimizer) than it does to an SMM (Social Media Manager) and something else entirely to a website developer, app developer, or a traditional marketer. For our purposes in this article page, we are going to take the 10,000-foot view and focus on the general digital media perspective. If this leaves you with any questions, please don’t hesitate to ask! We love to respond with more specific follow-up content that may be helpful to you.
Ok, so back to “Google Search Console” What is it? Why is it important, and how can I use it to best serve my digital marketing or website management needs?
Why do we talk about Google Search Console and use it in Digital Marketing?
Google Search Console is search-engine focused, providing tools and insights that can help site owners improve visibility and presence in the SERPs. Search Console helps you understand and improve how Google sees your site.
What can you do with Google Search?
- Establish Credibility. You can verify site ownership and increase your credibility.
- Gather Data. Get access to all the information Search Console makes available.
- Test Accessibility. Make sure Google can find and read your pages.
- Ensure Mobile Responsively. Review mobile usability errors Google found on your site.
- Submit Sitemaps. Consider submitting a sitemap to Search Console can really help your site SERP and organization on search results.
- Monitor your site’s performance. You can use it to find out things like how many people are visiting your site and how they are finding it.
- To track the progress of content marketing efforts. Track user interactions like comments, share buttons, scroll tracking, and sales actions.
Want to implement your new knowledge about Google Search Console in your next project or digital marketing campaign? Consult our in-house Google Search Console expert and maximize your digital marketing skills and ROI today!
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