Google Tag Manager comes up a lot when we talk about Digital Marketing, but what is it? What does it mean, and why is it important?
Let’s first define Google Tag Manager. The technical definition of Google Tag Manager is best summed up by saying:
A free tool that allows you to host a variety of tracking codes pixels and tags – thus removing the need to rely on developers and hard coding of each tag. – The Internet
Ok, that is a good place to start but if you really need to understand this term and use it to your advantage when you encounter it in the “wild” we are going to need to do a deeper dive. Digital Marketing has a lot of jargon to navigate and it can mean different things depending on where it is being used and what your goals are. For example Google Tag Manager may mean different things to an SEO (Search engine Optimizer) than it does to an SMM (Social Media Manager) and something else entirely to a website developer, app developer, or a traditional marketer. For our purposes in this article page, we are going to take the 10,000-foot view and focus on the general digital media perspective. If this leaves you with any questions please don’t hesitate to ask! We love to respond with more specific follow-up content that may be helpful to you.
Ok, so back to “Google Tag Manager” What is it? Why is it important and how can I use it to best serve my digital marketing or website management needs?
Why do we talk about Google Tag Manager and use it in Digital Marketing?
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app. Google Tag Manager lets you manage various Javascript tracking codes (also known as Tags) on your website. Google Tag Manager delivers simple, reliable, easily integrated tag management solutions for free. Google Tag Manager is a free tool that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code. Google Tag Manager is a free product and it has no usage limits (no limits on the number of page views).
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